When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at Lambda School, and former VP of Marketing at MasterClass. These days, Adam is a growth and marketing advisor to many companies, as well as a teacher through Reforge. In today’s episode, Adam shares how to determine whether a new channel is worth exploring, the rise of the growth CMO, and how improv classes can improve team bonding and create a more positive, “yes” culture. He also speaks candidly about his own struggles with burnout and depression and shares some incredible tools that have helped him along the way.